The Project: A conference for High School students centered around finding and building substance in their lives. With this being the first annual student event under their new brand - Student Life, they wanted the art direction to be bright and loud.
The x-ray approach, mixed with the broad spectrum of colors, is a node to the notion of transparency. Far too often the external image of an individual can be fake(d), whereas the internal condition is where true substance remains in its raw state.
My role: Graphic Design + Art Direction.